News

A Skin Analysis-Based K-Beauty Customer Experience on New York’s Upper East Side K-Beauty’s expansion in the U.S. market is entering a new phase. A recent MBC News report covered how K-Beauty is moving beyond online-led growth and rapidly expanding into physical retail environments across the United States.

How ChoiceTech Korea Is Advancing the K-Beauty Retail Experience ttps:// www.news1.kr/industry/distribution/6021873 The K-beauty industry is rapidly shifting from product-centric retail to data-driven, personalized skincare experiences . At the core of this transformation is the AI skin analysis platform developed and manufactured by ChoiceTech Korea , which powers CJ Olive Young’s Skin Scan service and sets a new standard for beauty tech innovation in Korea. ⸻ ChoiceTech Ko

Participation in IMCAS China 2026 served as a stage where ChoiceTech Korea identified true B2B touchpoints, connecting with global buyers across 17 regions worldwide beyond a single market. Despite local Chinese visitors accounting for less than 10% of the total, the event successfully proved the overwhelming scalability of ChoiceDx, with a primary focus on markets such as Malaysia, the UAE, and Australia.

Explore how Olive Young Lotte Mall Gimpo Airport combines K-Beauty curation and in-store Skin Scan experiences, and how ChoiceDx AI skin analysis supports product discovery, consultation, and a more intuitive retail journey.

[Retail Story 17] AI skin analysis and personalized beauty consultation at CF Toronto Eaton Centre Toronto’s iconic shopping destination, CF Toronto Eaton Centre. Amid the many brands and shoppers passing through this bustling retail space, there is a destination where customers can discover K-Beauty and a wide range of Asian beauty products: SUKOSHI. SUKOSHI curates a diverse selection of beauty brands and products, helping customers discover new products and find beauty rou

[Beauty Retail by the Numbers] What a 73% purchase conversion rate among customers using AI skin analysis reveals The purchase conversion rate among customers who used an AI skin analysis service was 73%. This figure goes beyond a simple operational result. It offers a signal of how data can change the way customers make choices in offline beauty retail. AI skin analysis demonstration | ChoiceDx Key Number 73% This is a notable figure from a recent beauty retail case involvin

[Field Report · Kuala Lumpur] AMSC Malaysia 2026 August 13–14, 2026, Kuala Lumpur, Malaysia Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Malaysia 2026 was held in Kuala Lumpur, Malaysia. At the event, which brought together medical professionals and industry representatives from the fields of aesthetic medicine, dermatology, and plastic surgery, ChoiceTech Korea showcased ChoiceDx and BiLumix at Booth B022together with its SEA-based medical aesthetic equipment

[K-Pharma Story 04] Meet ChoiceDx at Busan Nampo Pharmacy. A familiar pharmacy space is becoming a place where customers can enjoy a new skin analysis experience. A New Skin Experience Begins at the Pharmacy Pharmacies are evolving beyond places where people simply purchase medicines, becoming spaces where customers can access a wider range of health and lifestyle information. Located in Nampo-dong, Busan, Busan Nampo Pharmacy has also introduced ChoiceDx as part of this chan

[K-Pharma Story 03] At Blue Lab Pharmacy, where health and beauty come together, ChoiceDx is creating a new customer experience through skin analysis. The Pharmacy Experience Is Changing Blue Lab Pharmacy in Busan offers a different take on the traditional pharmacy experience. Alongside pharmaceuticals, customers can explore health supplements, beauty products, and a variety of other products, while the space itself brings together different elements of health and beauty. It

[K-Pharma Story 02] ChoiceDx is installed in a pharmacy space where K-Beauty and healthcare come together. A place where tourists visiting Haeundae and local residents come and go. Betterme Pharmacy Haeundae goes beyond the conventional pharmacy experience, offering not only pharmaceuticals but also a wide range of K-BEAUTY and everyday health products. The exterior of Betterme Pharmacy Haeundae. The K-BEAUTY PHARMACY concept is clearly communicated through the store’s exteri

[K-Pharma Story 01] Discover a new customer experience created by ChoiceDx at Better:me Pharmacy Biff, where K-BEAUTY and PHARMACY come together. Better:me Pharmacy in the Heart of Biff Square Biff Square is a vibrant destination in Busan, welcoming both local residents and visitors from around the world. Better:me Pharmacy Biff, located here, offers a different experience from a typical pharmacy. From the storefront highlighting both PHARMACY and K-BEAUTY to the products ins

[Retail Story 16] At the Olive Young Starfield Jukjeon Skin Scan zone, ChoiceDx waits for its next scan. Starfield Jukjeon sits right by Jukjeon Station on the Suin-Bundang Line. Shinsegae South City department store stands across the street, and Starfield's own basement level houses an E-mart — department store, hypermarket, and mall all clustered together in one high-traffic area. Olive Young Starfield Jukjeon occupies the 1st floor of this Starfield. Exterior of Olive Youn

[Retail Story 15] At Olive Young Seohyun Central, we checked out two separate zones on either side of the entrance — Skin Scan and Scalp Scan. Seohyun Station's Rodeo Street is often called Bundang's original new-town commercial district. Centered around AK Plaza Seohyun (formerly Samsung Plaza), the roughly 1km pedestrian street lined with cafes, accessory shops, and fast food spots has long been a go-to meeting spot for younger crowds. Right at the entrance to this Rodeo St

[Media Briefing] ChoiceDx launches 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair without help from a professional ChoiceDx, the AI skin, scalp, and hair analysis brand operated by ChoiceTech Korea (CTK, CEO Wonsuk Choi), has launched 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair condition. Built for retail stores, pharmacies, and brand stores, the self-service kiosk lets custom

[Retail Story 14] At the Olive Young Haeundae Station Skin Scan zone on the 3rd floor, ChoiceDx waits for its next scan. Less than a minute's walk from Exit 5 of Haeundae Station sits Olive Young Haeundae Station. The Gunam-ro area is close to Haeundae Beach too, so both subway commuters and beachgoers naturally pass through. Exterior of Olive Young Haeundae Station, with the Olive Young sign on Gunam-ro Step inside, and the 1st floor greets you with food and everyday essenti

[Retail Story 13] At Olive Young Central Gangnam Town, we toured two separate Skin Scan zones inside a store that fills an entire building. Step out of Gangnam Station Exit 10, and a glass building with a bright green sign is right in front of you. From basement level to the 4th floor, the entire building is Olive Young — a different scale altogether from a typical branch. Exterior of Olive Young Central Gangnam Town, with the Olive Young sign along Gangnam-daero The floor gu

[Retail Story 12] At the Olive Young Skin Scan zone in Parnas Samseong Town, two ChoiceDx booths run side by side, both in use at once. Samseong-dong's international business district — home to COEX, the Trade Tower, and the InterContinental hotel — surrounds Parnas Tower Samsung Town, where Olive Young Parnas Samseong Town draws not just nearby office workers but international visitors in town for business trips or COEX events. Entrance to Olive Young Parnas Samseong Town, w

[Retail Story 11] At the Olive Young Skin Scan zone in Lotte Mall Plus, Jamsil, ChoiceDx waits for its next customer. Lotte World Tower, Lotte World, and the department store all connect seamlessly at Lotte Mall in Jamsil — arguably the heart of Lotte's retail empire. Walk the 2nd floor corridor, past floor-to-ceiling windows overlooking the Jamsil skyline, and you'll find Olive Young Lotte Mall Plus. Exterior of Olive Young Lotte Mall Plus, with the Olive Young sign Step ins

[Media Briefing] ChoiceDx launches 'DxPro Hair 2,' a scalp and hair analysis system with AI hair loss pattern analysis and a 200x micro lens ChoiceDx, the AI skin, scalp, and hair analysis brand operated by ChoiceTech Korea (CTK, CEO Wonsuk Choi), has launched 'DxPro Hair 2,' a mobile AI scalp and hair analysis system built for professionals in dermatology clinics, aesthetic centers, and hair specialty channels. Drawing on more than 15 years of scalp and hair analysis experti

[Field Report · Bangkok] NOSE by FATS BANGKOK 2026 July 17–19, 2026, Bangkok, Thailand From July 17 to 19, NOSE by FATS BANGKOK 2026 took place in Bangkok, Thailand. Subtitled The Global Summit Dedicated to Advanced Rhinoplasty, it is one of the few international meetings devoted entirely to the nose. ChoiceTech Korea participated under its BiLumix brand. Surgical lights lined the lab — the BiLumix team was there for the entire workshop. A Faculty That Speaks for Itself The