News

[Retail Story 16] At the Olive Young Starfield Jukjeon Skin Scan zone, ChoiceDx waits for its next scan. Starfield Jukjeon sits right by Jukjeon Station on the Suin-Bundang Line. Shinsegae South City department store stands across the street, and Starfield's own basement level houses an E-mart — department store, hypermarket, and mall all clustered together in one high-traffic area. Olive Young Starfield Jukjeon occupies the 1st floor of this Starfield. Exterior of Olive Youn

[Retail Story 15] At Olive Young Seohyun Central, we checked out two separate zones on either side of the entrance — Skin Scan and Scalp Scan. Seohyun Station's Rodeo Street is often called Bundang's original new-town commercial district. Centered around AK Plaza Seohyun (formerly Samsung Plaza), the roughly 1km pedestrian street lined with cafes, accessory shops, and fast food spots has long been a go-to meeting spot for younger crowds. Right at the entrance to this Rodeo St

[Media Briefing] ChoiceDx launches 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair without help from a professional ChoiceDx, the AI skin, scalp, and hair analysis brand operated by ChoiceTech Korea (CTK, CEO Wonsuk Choi), has launched 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair condition. Built for retail stores, pharmacies, and brand stores, the self-service kiosk lets custom

[Retail Story 14] At the Olive Young Haeundae Station Skin Scan zone on the 3rd floor, ChoiceDx waits for its next scan. Less than a minute's walk from Exit 5 of Haeundae Station sits Olive Young Haeundae Station. The Gunam-ro area is close to Haeundae Beach too, so both subway commuters and beachgoers naturally pass through. Exterior of Olive Young Haeundae Station, with the Olive Young sign on Gunam-ro Step inside, and the 1st floor greets you with food and everyday essenti

[Retail Story 13] At Olive Young Central Gangnam Town, we toured two separate Skin Scan zones inside a store that fills an entire building. Step out of Gangnam Station Exit 10, and a glass building with a bright green sign is right in front of you. From basement level to the 4th floor, the entire building is Olive Young — a different scale altogether from a typical branch. Exterior of Olive Young Central Gangnam Town, with the Olive Young sign along Gangnam-daero The floor gu

[Retail Story 12] At the Olive Young Skin Scan zone in Parnas Samseong Town, two ChoiceDx booths run side by side, both in use at once. Samseong-dong's international business district — home to COEX, the Trade Tower, and the InterContinental hotel — surrounds Parnas Tower Samsung Town, where Olive Young Parnas Samseong Town draws not just nearby office workers but international visitors in town for business trips or COEX events. Entrance to Olive Young Parnas Samseong Town, w

[Retail Story 11] At the Olive Young Skin Scan zone in Lotte Mall Plus, Jamsil, ChoiceDx waits for its next customer. Lotte World Tower, Lotte World, and the department store all connect seamlessly at Lotte Mall in Jamsil — arguably the heart of Lotte's retail empire. Walk the 2nd floor corridor, past floor-to-ceiling windows overlooking the Jamsil skyline, and you'll find Olive Young Lotte Mall Plus. Exterior of Olive Young Lotte Mall Plus, with the Olive Young sign Step ins

[Media Briefing] ChoiceDx launches 'DxPro Hair 2,' a scalp and hair analysis system with AI hair loss pattern analysis and a 200x micro lens ChoiceDx, the AI skin, scalp, and hair analysis brand operated by ChoiceTech Korea (CTK, CEO Wonsuk Choi), has launched 'DxPro Hair 2,' a mobile AI scalp and hair analysis system built for professionals in dermatology clinics, aesthetic centers, and hair specialty channels. Drawing on more than 15 years of scalp and hair analysis experti

[Field Report · Bangkok] NOSE by FATS BANGKOK 2026 July 17–19, 2026, Bangkok, Thailand From July 17 to 19, NOSE by FATS BANGKOK 2026 took place in Bangkok, Thailand. Subtitled The Global Summit Dedicated to Advanced Rhinoplasty, it is one of the few international meetings devoted entirely to the nose. ChoiceTech Korea participated under its BiLumix brand. Surgical lights lined the lab — the BiLumix team was there for the entire workshop. A Faculty That Speaks for Itself The

[Retail Story 10 · K-Pharma] From K-beauty to K-pharma: a look at how ChoiceDx is being installed in pharmacies. Pharmacies today are more than a place to fill prescriptions. They've become an everyday health touchpoint, where customers also turn for supplements, dermocosmetics, and scalp and hair care advice. As more customers want to see their skin and scalp condition backed by objective imaging and analysis rather than a glance in the mirror, pharmacies have started instal

[Media Briefing] ChoiceTech Korea launches 'DxPro Skin 2,' a professional AI skin diagnostic system with 20% higher analysis accuracy ChoiceTech Korea (CTK, CEO Wonsuk Choi), a specialist in AI-based skin, scalp, and hair diagnostic solutions, has launched 'DxPro Skin 2,' a mobile AI skin diagnostic system built for professionals in dermatology clinics, aesthetic centers, and H&B retail. Drawing on data accumulated through its existing diagnostic systems, its AI technology, a

[Retail Story 09] At the Olive Young One Grove Skin Scan zone in Magok, ChoiceDx waits by the pillar for its next scan. Spend the day under office lighting, and dry, dull skin creeps up before you know it — a familiar feeling for anyone working around Magok's LG Science Park. A place to check in on your skin during lunch or on the way home makes all the difference. Exterior of Olive Young One Grove, seen along the mall's media-wall corridor Olive Young One Grove, inside the O

[Retail Story 08] At the Olive Young Skin Scan zone inside IPark Mall Yongsan, a shopper wanders over to the corner diagnostic booth mid-browse. Connected directly to Yongsan Station, HDC IPark Mall brings fashion, home goods, electronics, and a movie theater under one roof. Head up to the Fashion Park on the 4th floor, and the L-shaped store of Olive Young IPark Mall naturally comes into view along the way. Interior of Olive Young IPark Mall, showing the self-checkout counte

[Retail Story 07] At the Olive Young Skin Scan zone in Lotte Premium Outlets Busan Dongbusan, a family on a weekend outing checks their skin condition with ChoiceDx. Twenty minutes from Haeundae, at the end of a coastal road tracing Gijang's shoreline, sits Lotte Premium Outlets Busan Dongbusan. On weekends, the outlet fills with families and couples out for a day of shopping, and for many of them, a stop at Olive Young Dongbusan has become part of the routine — a place to br

[Retail Story 06] Inside Moida Paris: How ChoiceDx Brings Skin & Scalp Diagnostics to a Parisian K-Beauty Store Walk along one of Paris's main boulevards and a bright pink sign is hard to miss. It belongs to Moida, a K-beauty concept store. Through the storefront windows, K-beauty products line the shelves floor to ceiling, and during sale season, even the sidewalk sign outside draws a crowd. Sitting right in the heart of the city, Moida sees a steady mix of local shoppers cu

[Partnership Series] Where the Original French Hair Spa Built Its Stage for Scalp Diagnosis — The René Furterer × ChoiceDx Partnership In 1957, stylist René Furterer opened the world's first hair spa in Paris. Built on the belief that healthy hair begins with a healthy scalp, his original philosophy — Étheirologie — became the brand's foundation through a three-step care method: Prepare, Cleanse, Treat. René Furterer was also the first to bring plant-based ingredients into ha

[Retail Story 05] From the Fresh Produce Aisle to the Counter Where ChoiceDx Awaits at the End of the Wellness Zone Let's cross over to America today. Just 20 minutes from San Francisco, Daly City, California is home to Mega Mart USA, a large retail space that brings together a K-food market, a lifestyle boutique, and a K-beauty corner. The K-beauty section within it is called Jagalchi Beauty & Health. On weekends, the store draws everyone from families running grocery errand

[Retail Story 04 · A/S Follow-up] An A/S request came in for the Skin Scan zone at Olive Young Busan Jeonpo Station. Choice Tech Korea visited the store in person to inspect the repaired ChoiceDx. Olive Young Busan Jeonpo Station, the store we featured earlier — its two side-by-side Skin Scan booths have been welcoming a steady mix of customers. Amid that, an A/S request came in, and Choice Tech Korea visited the store in person. Front view of the Skin Scan booth at Olive You

[Retail Story 04] At Olive Young Busan Jeonpo Station in Seomyeon, Skin Scan booths see a mix of customers getting their skin diagnosed with ChoiceDx. In the heart of Seomyeon's Youth Street in Busan, a round, glass-walled store carries the "OLIVE YOUNG" sign above its entrance. Push through the door marked "WELCOME WE ARE OLIVE YOUNG," and a two-floor store opens up before you. Exterior of Olive Young Busan Jeonpo Station in Seomyeon, glass building with the OLIVE YOUNG sign

[Retail Story 03] At the Skin Scan zone in Olive Young AK Plaza Giheung, a foreign customer switches the screen to English and tries the skin diagnosis himself. A man stops in front of the Skin Scan booth. Looking up at the "Skin Scan" sign glowing in blue neon, he switches the screen to English instead of Korean. Customer standing before the Skin Scan booth at Olive Young AK Plaza Giheung, looking up at the neon sign The screen reads, "Need help with your skin diagnosis?" al