Updated: 5 days ago
ChoiceTech Korea successfully concluded its participation in AMWC Japan 2026, the global congress for aesthetic medicine and anti-aging held in Tokyo, Japan.
Held from September 12 to 13 at The Prince Park Tower Tokyo, the event saw ChoiceTech Korea operating Booth B-005, where the company showcased its key solutions — ChoiceDx (AI Skin · Scalp · Hair Analysis Solution) and BiLumix (Professional HeadLamp & Optical Solution) — to medical professionals, buyers, and distribution partners from Japan and around the world.

AMWC Japan 2026|A Global Meeting Point for Medical Aesthetics Professionals
AMWC Japan 2026, an internationally recognized congress in aesthetic medicine and anti-aging, successfully concluded in Tokyo.
This year’s event was held on an expanded scale, with a significantly larger exhibition area and a total of five session halls. Dermatologists, plastic surgeons, clinic and salon operators, medical and aesthetic device manufacturers, distributors, importers, and a wide range of global industry professionals gathered to exchange the latest technologies and clinical knowledge.
One of the most notable sessions in this year’s official program was “Beauty Battle: J-Beauty VS K-Beauty,” which explored not only differences in trends and techniques between the two markets, but also differences in patient expectations and experiences.
The session reflected a broader shift in the Japanese aesthetic medicine market, where the consultation process and overall customer experience are becoming increasingly important alongside treatment technologies themselves.
Within this market environment, ChoiceDx and BiLumix went beyond static product display. ChoiceTech Korea conducted Product Demonstrations, Hands-on Experiences, and business discussions for Distribution Partnerships, allowing medical professionals and distribution partners to explore real-world workflows and potential opportunities in the Japanese market.

ChoiceDx|AMWC Japan 2026 Successfully Concluded, Demonstrating How Analysis Can Lead to Better Consultation
AMWC Japan 2026 successfully concluded with strong interest from visitors.
At this year’s exhibition, ChoiceDx was presented not simply as a conventional device for analyzing the skin, scalp, and hair, but as a solution that connects the entire workflow — from actual image capture and analysis to visualization and customer consultation.
Capture → Analyze → Visualize → Consult
Detailed information about skin and scalp conditions may be familiar to professionals, but it can often be difficult for clients to understand.
ChoiceDx visualizes captured images and analysis results on a single screen, enabling professionals and clients to review the same information together and communicate more clearly.
At the Tokyo exhibition, this real-world Analysis Process attracted attention by demonstrating how analysis can naturally become part of the consultation experience.
The exhibition also highlighted how ChoiceDx can go beyond the role of an analysis device and support communication in different business environments.
Dermatology & Aesthetic Clinics: Use analysis results as a Consultation Support tool for more personalized customer communication.
Hair & Scalp Clinics: Use Scalp & Hair Analysis as the starting point for more in-depth consultation.
Beauty Retail: Rather than starting with a product recommendation, enable customers to understand their own condition first and then explore relevant products through a new journey: Analyze → Understand → Explore.


BiLumix|A Professional Optical Solution Best Understood Through Hands-on Experience
BiLumix, the professional headlamp and optical solution showcased alongside ChoiceDx, focused on Hands-on Experience rather than simply presenting numerical specifications.
For headlamps used in medical and beauty environments, specifications such as brightness and battery capacity are important, but they cannot fully explain real-world usability.
Whether the light reaches the required area accurately, whether the field of view remains clear in actual working positions, whether the device interferes with movement, and how comfortable it feels during use are factors that can only be properly understood through direct experience.
Medical professionals visiting the booth had the opportunity to wear BiLumix themselves and experience its clear field of view, precision optical technology, and comfort designed for real working environments — confirming a difference in value that cannot be fully conveyed through a product catalogue alone.

ChoiceTech Korea to Participate in EADV Congress 2026
Following the successful conclusion of AMWC Japan 2026, ChoiceTech Korea’s next global destination will be EADV Congress 2026 in Vienna, Austria.

Category | Details |
Next Destination | Vienna, Austria |
Event | EADV Congress 2026 |
Schedule | September 30 – October 3, 2026 |
Focus | Dermatology · Venereology · Clinical Science · Medical Innovation |
2025 Attendance | 20,000+ participants |
ChoiceDx | AI Skin · Scalp · Hair Analysis Solution |
BiLumix | Professional HeadLamp & Optical Solution |
Key Audience | Dermatology Professionals · Clinics · Distributors · Global Business Partners |
Global Journey | Dubai → Tokyo → Vienna |
Next Step | Product Demo · Business Meeting · Partnership discussions in the European dermatology market |
Thank You, Tokyo|Closing AMWC Japan 2026
We sincerely thank everyone who visited ChoiceTech Korea Booth B-005 during AMWC Japan 2026.
Thanks to the global medical professionals and business partners who experienced ChoiceDx and BiLumix firsthand and shared meaningful insights with us, we were able to successfully conclude the exhibition.
We look forward to seeing the valuable connections made in Tokyo develop into new Product Demonstrations, Pilot Projects, Distribution Partnerships, and meaningful business opportunities.
ChoiceTech Korea’s global journey continues.
We look forward to meeting you again at our next destination, EADV Congress 2026 in Vienna, Austria, with even more innovative solutions.
Thank you.


![[MBC News Coverage] ChoiceTech Korea’s ChoiceDx in the Expansion of K-Beauty Offline Retail in the U.S.](https://static.wixstatic.com/media/a716c2_f66d387b1fb44312ba10de9450a8b21d~mv2.png/v1/fill/w_740,h_417,al_c,q_85,enc_avif,quality_auto/a716c2_f66d387b1fb44312ba10de9450a8b21d~mv2.png)

