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Aug 31
2 min read

[Retail Story 17]

AI skin analysis and personalized beauty consultation at CF Toronto Eaton Centre


Toronto’s iconic shopping destination, CF Toronto Eaton Centre.


Amid the many brands and shoppers passing through this bustling retail space, there is a destination where customers can discover K-Beauty and a wide range of Asian beauty products: SUKOSHI.


SUKOSHI curates a diverse selection of beauty brands and products, helping customers discover new products and find beauty routines that suit their individual needs.


This time, we visited SUKOSHI in Toronto to see ChoiceDx AI skin analysis in action.


Inside CF Toronto Eaton Centre
Inside CF Toronto Eaton Centre

Among the many shoppers moving through the mall, SUKOSHI has its own distinctive presence.


Customers may visit the store looking for a specific product, or simply discover new brands and beauty products while browsing.


But at SUKOSHI, customers can discover more than products.


They can also discover an experience that helps them understand their own skin.



At SUKOSHI’s CF Toronto Eaton Centre location, customers can experience a Skin Analysis service.


The analysis provides insights into various aspects of the skin, including skin type and skin age, as well as hydration and sebum levels, 3D pores, dark spots, wrinkles, impurities, and keratin.


Following the analysis, customers can review their results with a beauty advisor and receive product recommendations tailored to their individual skin needs.


In other words, customers can understand their skin before choosing products.


ChoiceDx AI skin analysis system installed at SUKOSHI
ChoiceDx AI skin analysis system installed at SUKOSHI

The ChoiceDx skin analysis system is naturally integrated into the store environment rather than being separated into a highly specialized space.


Customers can discover the analysis while browsing products, check their skin condition, and then continue exploring products based on what they have learned.


From this perspective, skin analysis is more than an additional service in the store.


It becomes a new retail experience that helps customers make more informed product choices.


And consultation plays an important role in that experience.



The skin analysis provides customers with a range of data and visual information.


But what matters most to customers is not the numbers themselves.


It is the answer to a simple question:


“So, what does my skin actually need?”


At SUKOSHI, beauty advisors review the analysis results together with customers and use their skin concerns and product experiences to guide them toward suitable products and routines.


A SUKOSHI customer consulting with a beauty advisor based on ChoiceDx skin analysis results
A SUKOSHI customer consulting with a beauty advisor based on ChoiceDx skin analysis results

Ultimately, ChoiceDx plays the role of turning the customer’s skin condition into data, while the beauty advisor helps translate that data into something customers can understand and use in making real choices.


Analyzing the skin,


understanding the results,


and discovering products that suit individual needs.


The entire process becomes part of a natural shopping experience.



The ChoiceDx experience at SUKOSHI in Toronto shows how AI skin analysis can become part of the customer experience in K-Beauty retail.


Rather than simply standing out as a piece of technology, what matters is how naturally that technology can be used to help customers understand their skin and make better choices.


That is exactly the kind of experience ChoiceDx is helping create at SUKOSHI in Toronto.



If you're curious about a skin and scalp diagnostic solution optimized for retail spaces, Contact Us.



 
 
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CEO : Wonsuk Choi

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