4 days ago

5 min read

SLW 2026 Opens at COEX: Experience ChoiceDx AI Skin & Scalp Analysis at the SH Corporation Booth A02

The true value of technology is realized when it reaches people’s everyday lives.

SH Corporation has consistently sought advanced technologies to improve the quality of urban living for Seoul residents and to present new standards for the future of smart housing. Its forward-looking approach is clearly reflected in this year’s exhibition.

By bringing together SH Corporation’s vision of “innovation for the public” and ChoiceTech Korea’s data-driven precision life-care technology, the exhibition transforms what could otherwise feel like complex smart-city technology into an accessible and engaging everyday experience.

The combination of the credibility of a public institution and the advanced technology of an innovative company demonstrates how future lifestyle services can be delivered to visitors in a more intuitive and practical way.

Today, October 6, Smart Life Week 2026, or SLW 2026, officially opened at COEX Halls A and B in Samseong-dong, Seoul.

More than 500 cities and organizations from around the world are participating in this major global ICT exhibition, alongside leading technology companies such as Google Cloud and Hyundai Motor Company.

Among the many exhibits attracting visitors, one location is quickly gaining attention for offering more than a conventional exhibition experience.

It is the SH Corporation, or Seoul Housing & Communities Corporation, exhibition booth A02.

Here, visitors can experience the future of smart healthcare integrated into future homes and urban infrastructure.

At the center of the experience is ChoiceDx, ChoiceTech Korea’s AI-powered skin, scalp, and hair analysis solution.

Smart Life Week SLW 2026 Official Slogan and ChoiceDx Free Skin Analysis Experience at SH Corporation Booth A02, Hall A, COEX

Smart Life Week SLW 2026 Official Slogan and SH Corporation Booth A02, Hall A, COEX

Beyond Housing: Envisioning the Future of the City with S-DBC, Seoul Digital Bio City

If SH Corporation has traditionally been associated primarily with housing supply, SLW 2026 presents a much broader vision.

At this year’s exhibition, SH Corporation introduces S-DBC, Seoul Digital Bio City, a future-oriented urban model where smart technologies and the bio ecosystem come together.

The concept is presented through an intuitive and highly experiential exhibition environment, allowing visitors to explore how advanced technologies could become part of everyday urban life.

Key Point 1. Why Did SH Corporation Choose ChoiceDx for Its Vision of Future Living?

As a public institution specializing in housing welfare and urban development, SH Corporation operates within an environment where reliability and technological credibility are essential.

The inclusion of ChoiceTech Korea’s technology in the SLW 2026 exhibition is therefore highly symbolic.

SH Corporation’s focus on identifying advanced technologies that can improve the quality of urban living aligns closely with the strengths of ChoiceDx and its potential applications within future smart-home environments.

First, ChoiceDx demonstrates the potential of a resident-centered Physical AI healthcare environment.

SH Corporation is moving beyond the role of simply providing residential space and toward smart welfare services that residents can experience as part of everyday life.

ChoiceDx combines dedicated optical hardware with an AI analysis engine to create an analysis experience that is easy to use while providing detailed visualized data.

This makes the solution highly relevant to the kind of future residential infrastructure envisioned by SH Corporation.

Second, ChoiceDx offers a cloud-based data ecosystem that can support continuous life-care experiences.

While many AI experiences remain one-time interactions, ChoiceDx is designed around accumulated data that can be used to support ongoing personalized care.

This approach aligns with a broader smart-city vision in which wellness services can evolve over time based on changes in individual data.

Third, ChoiceDx brings experience from the global beauty and retail market.

The solution has been introduced through projects and references involving major beauty brands and retail environments, including Olive Young’s SKIN SCAN, as well as global brands such as Dior, L’Oréal, and Estée Lauder.

This experience provides a foundation for demonstrating how AI-based analysis can be implemented in practical customer-facing environments.

Together, SH Corporation’s future-oriented urban vision and ChoiceTech Korea’s analysis technology create a highly integrated exhibition experience for SLW 2026.

Key Point 2. Beyond Screen-Based AI: Experiential AI Enters Everyday Life

Much of the AI technology consumers encounter today is experienced through a screen, often in the form of a chatbot or digital assistant.

At the SH Corporation booth, ChoiceDx presents a different form of AI: experiential AI that physically interacts with the user.

Using dedicated optical hardware, ChoiceDx captures and analyzes skin and scalp conditions that may not be immediately visible to the user.

Its imaging and AI analysis technologies visualize information such as moisture, oil, and pore conditions within seconds, transforming complex data into an intuitive on-site experience.

Rather than simply asking AI a question, visitors can experience a process in which their own physical condition becomes the input for personalized analysis.

Key Point 3. A Connected Platform for the Future Lifestyle

Technology enthusiasts are paying attention to ChoiceDx not only because of its hardware capabilities, but also because of the connected platform structure behind the experience.

Smart Life Week SLW 2026 Official Slogan and ChoiceDx Free Skin Analysis Experience at SH Corporation Booth A02, Hall A, COEX

Capture → Analysis → Consultation → Recommendation → Customer Data

The process begins with capturing skin or scalp data on site.

AI then analyzes the information, after which the results can be used for intuitive consultation and personalized product recommendations.

The resulting customer data can also be stored in the cloud as part of an ongoing history, creating the foundation for continuous wellness management rather than a one-time measurement.

Visitors can experience this connected data ecosystem directly at the exhibition.

The showcase also demonstrates how ChoiceDx can expand beyond beauty retail and aesthetic environments into future residential spaces and self-analysis kiosk environments.

Experience ChoiceDx at SLW 2026 Until October 8

SLW 2026 runs through Thursday, October 8.

If you want to experience S-DBC and explore how future urban lifestyles may integrate AI-powered personalized services, visit SH Corporation Booth A02 in Hall A at COEX.

Event Schedule

October 6, 2026, Tuesday – October 8, 2026, Thursday

Operating Hours

October 6: 10:30–18:00

October 7: 10:00–18:00

October 8: 10:00–16:00

VenueCOEX Halls A and B, Samseong-dong, Seoul

Experience LocationSH Corporation Exhibition Booth A02

Visitor InformationAs the exhibition closes earlier on the final day, October 8, visitors interested in experiencing ChoiceDx data analysis are advised to visit earlier in the day to allow sufficient time for the experience.

ChoiceDx is demonstrating its potential to expand beyond beauty retail and aesthetic environments into future residential spaces and self-analysis kiosk applications.

Highlights of the SH Corporation Exhibition

Core ThemeS-DBC, Seoul Digital Bio City

The exhibition presents future urban services based on the S-DBC vision.

Main ProgramsVisitors can explore a variety of experiential programs and exhibitions showcasing future residential environments, smart-city technologies, and new models for technology-driven urban living.