[Beauty Retail by the Numbers]

What a 73% purchase conversion rate among customers using AI skin analysis reveals

The purchase conversion rate among customers who used an AI skin analysis service was 73%.

This figure goes beyond a simple operational result. It offers a signal of how data can change the way customers make choices in offline beauty retail.

AI skin analysis demonstration | ChoiceDx

Key Number

73%

This is a notable figure from a recent beauty retail case involving AI-based skin analysis.

According to a report by The Dong-A Ilbo, the purchase conversion rate among customers who used CJ Olive Young’s AI-based skin analysis device, ‘Skin Scan Pro,’ was 73%, compared with 53% among customers who did not use the service.

The difference between the two groups was 20 percentage points.

Rather than interpreting this result simply as “AI increases purchase rates,” it is more meaningful to view it as a case showing how customers’ product-selection journeys may change when skin condition data and personalized recommendations become part of the decision-making process.

Purchase conversion rates among customers who used and did not use AI skin analysis | Based on data reported by The Dong-A Ilbo

What It Means

When choosing beauty products, customers still face one fundamental question:

“Is this product right for me?”

In the past, customers often turned to staff consultations or online reviews for answers.

Today, a new type of purchasing experience is emerging—one in which customers first understand their own skin condition and then use that information to make product choices.

The Skin Scan Pro service introduced by Olive Young in The Dong-A Ilbo is one example of this shift.

The service measures factors such as skin hydration, pigmentation, and sensitivity, and AI interprets the results to recommend suitable product lines. This can reduce the need for customers to compare and consider a large number of products one by one.

What matters here is not the number of products, but the way customers make choices is changing.

Instead of looking through products first and then trying to find the right one,

Understand my condition → Receive recommendations based on it → Make a purchase decision

the sequence of the customer experience can change.

The 73% figure draws attention to precisely this shift.

More important than the AI technology itself is the data-driven experience that helps customers understand their own condition and make choices based on that information.

How skin condition data can connect to the product-selection process

ChoiceDx Insight

ChoiceDx views this shift through the lens of Data-driven Customer Experience—the growing role of data in shaping customer experiences.

The value of AI skin analysis does not lie solely in the technology used to measure skin.

Its greater significance lies in enabling customers and brands to begin a conversation based on the same set of data.

Customers can better understand their skin condition, while brands can use those results to recommend products and services suited to individual customers.

Ultimately, data can become a new point of connection between products and customers.

In the future of beauty retail, helping customers make choices that are right for them is likely to become just as important as simply presenting a wide range of products.

ChoiceDx Dx-Self implemented in an actual retail environment | Seoul Myeongdong pharmacy

Looking Ahead

The 73% figure goes beyond a single operational result. It is an example of how data can change the way customers make choices in offline beauty retail.

Technology will continue to evolve, but customers ultimately want the same thing:

“What is the right choice for me?”

Data will play an increasingly important role in answering that question.

Through a range of figures and cases emerging across the domestic and global beauty and retail markets, ChoiceDx will continue to explore how AI and data are transforming customer experiences and share perspectives on where beauty retail is heading.

Source

The Dong-A Ilbo

“The Era of ‘Zero-Click’ Shopping—Exploring, Recommending, and Purchasing with AI”

July 22, 2026

Read the original article

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About ChoiceDx Data Insight

ChoiceDx Data Insight is a content series that explores trends in the beauty and retail industries through statistics, research, and industry data from Korea and around the world, sharing insights into AI-powered customer experiences and the use of data.

Series

ChoiceDx Data Insight | Beauty Retail by the Numbers

#01 73% │ What a 73% purchase conversion rate among customers using AI skin analysis reveals

#02 1 Million │ What one million cumulative AI skin analysis experiences revealComing Soon

#03 K-Beauty Exports │ Global market growth and the role of AI skin analysisComing Soon

#04 109.8% │ What the growth in foreign consumers’ beauty and skincare spending meansComing Soon

#05 17.9% │ What the growth rate of the beauty tech market tells us about the futureComing Soon