Updated: Sep 10
AMWC Japan 2026
ChoiceDx and BiLumix Are Coming to Tokyo
Following Dubai Derma 2026, ChoiceTech Korea’s next global destination is Tokyo, Japan.
From September 12–13, 2026, ChoiceTech Korea will showcase two of its key solutions at AMWC Japan 2026, held at The Prince Park Tower Tokyo. Visitors can meet us at Booth B-005.
ChoiceDx AI Skin · Scalp · Hair Analysis Solution
BiLumix Professional HeadLamp & Optical Solution
After introducing both solutions to medical professionals and global buyers at Dubai Derma, we are now bringing the same lineup to dermatology and aesthetic medicine professionals in Japan, as well as business partners from across Asia.

Category | Details |
Event Dates | September 12 (Sat) – September 13 (Sun), 2026 |
Venue | The Prince Park Tower Tokyo |
Exhibitor | ChoiceTech Korea |
Booth | Booth B-005 |
Solutions on Display | ChoiceDx AI Skin · Scalp · Hair Analysis / BiLumix Professional HeadLamp & Optical Solution |
On-site Experience | Product Demo · Hands-on Experience · Product Introduction & Distributor Meetings |

K-Beauty Is Already Familiar in Japan. Now the Question Is Changing.
In Japan, K-Beauty can no longer be described simply as a new trend.
From skincare and makeup to beauty devices, Korean brands are now available through an increasingly wide range of channels. At the same time, the way consumers choose products is becoming more specific and personal.
Brand awareness still matters, but consumers are also looking more closely at ingredients, texture, individual skin concerns, and whether a product actually fits their own needs.
As the number of choices grows, one simple question becomes increasingly important.
“Which one is for me?”
And this question is not limited to beauty retail.
In aesthetic medicine, as treatment and care options continue to expand, helping clients understand their current condition and communicate effectively with professionals is becoming equally important.
This is why ChoiceTech Korea is not simply focused on introducing more functions to the Japanese market.
We are interested in a more practical question:
How naturally can technology become part of an already well-developed consultation and service experience?

Same Products. A Different Market. Different Expectations.
The ChoiceDx and BiLumix solutions showcased at AMWC Japan are the same lineup presented at Dubai Derma 2026.
The products are not changing.
What changes is the market—and the criteria by which those products are evaluated.
In a market like Japan, where attention to detail and consistency in service are highly valued, having more features alone may not be enough.
Can clients easily understand the analysis results?Can the technology fit naturally into an existing consultation workflow?Is the equipment comfortable and practical for repeated use?Can professionals integrate it into their everyday work without unnecessary complexity?
These details can become important considerations when moving from product interest to actual adoption.
Category | ChoiceDx | BiLumix |
Role | Analysis & Consultation | Professional Optical Experience |
Solution | AI Skin · Scalp · Hair Analysis Solution | Professional HeadLamp & Optical Solution |
Role in Practice | Captures Skin · Scalp · Hair images and visualizes analysis results so professionals and clients can review the same information during consultation | Supports medical professionals and specialist users with the visibility needed for clinical procedures and precision work |
Experience | Enables clients to view their own condition while professionals explain the analysis results on the same screen | Hands-on experience to assess visibility, light delivery, working posture, usability and wearing comfort |
Workflow | Capture → Analyze → Visualize → Consult | Wear → Illuminate → Focus → Work |
Core Value | Goes beyond displaying analysis results by providing a shared visual reference for professionals and clients | Provides an opportunity to evaluate real-world visibility and usability that cannot be fully understood from specifications alone |
At AMWC Japan 2026 | Experience the Skin · Scalp · Hair Analysis process firsthand | Try the same BiLumix lineup showcased at Dubai Derma and experience its fit and usability in person |
FROM ANALYSIS TO PROCEDURE
ChoiceDx and BiLumix serve different purposes, but within an actual aesthetic medicine workflow, they connect naturally across the broader journey of:
Analysis → Consultation → Procedure
ChoiceDx supports the process of understanding and communicating the condition through visualized analysis.
BiLumix supports professionals with the optical environment needed for the work that follows.
Together, they represent ChoiceTech Korea’s approach to supporting different moments within the professional workflow.

In Japan, It Is Not Just About More Features. It Is About Technology That Fits Naturally
AI and Beauty-Tech are evolving quickly, and the amount of data and functionality available through professional devices continues to grow.
But the user experience does not need to become more complicated.
With ChoiceDx, analysis results should be easy for clients to understand and practical for professionals to use within an existing consultation process.
With BiLumix, specifications are important, but so is the real experience of wearing the device—how comfortable it feels, how naturally it fits into the working environment, and whether it provides the visibility professionals need.
Technology can become more sophisticated while the experience of using it becomes simpler.
This is one of the key questions ChoiceTech Korea hopes to explore with professionals in Japan, a market known for its attention to service quality and detail.

Experience ChoiceTech Korea at Booth B-005
At the ChoiceTech Korea booth during AMWC Japan 2026, visitors will be able to experience aspects of our solutions that cannot be fully understood through a product catalogue or specification sheet alone.
ChoiceDx Experience
Experience the complete workflow, from high-resolution Skin · Scalp · Hair imaging to the AI-powered analysis process, through an on-site demonstration.
BiLumix Experience
Try the Professional Wireless HeadLamp firsthand and experience its illumination, visibility and wearing comfort from the perspective of real professional use.
Business Meeting
Discuss practical opportunities for clinic adoption, pilot projects, distribution partnerships, franchise or multi-location deployment, and other business applications based on your organization’s needs.

AMWC Japan 2026 | ChoiceDx AI Skin Analysis Heads to Tokyo Following Dubai Derma
We particularly look forward to meeting professionals and organizations exploring the adoption or distribution of ChoiceDx and BiLumix in Japan, including:
Dermatology Clinics · Aesthetic Clinics · Medical Spas · Hair & Scalp Clinics · Beauty Retailers · Distributors · Importers
We look forward to meaningful conversations with partners who are considering how these solutions could fit into their own clinical, retail or distribution environments.


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