- Jul 13
- 2 min read
[Retail Story 05]
From the Fresh Produce Aisle to the Counter Where ChoiceDx Awaits at the End of the Wellness Zone
Let's cross over to America today. Just 20 minutes from San Francisco, Daly City, California is home to Mega Mart USA, a large retail space that brings together a K-food market, a lifestyle boutique, and a K-beauty corner. The K-beauty section within it is called Jagalchi Beauty & Health.
On weekends, the store draws everyone from families running grocery errands to local shoppers curious about K-beauty. Walk past the fresh produce section toward the back, and the large "Jagalchi Beauty & Health" sign hanging from the ceiling catches your eye first.

Beneath it, the display sections unfold in order: Wellness, Expertise, and Care. From the wellness corner stocked with ginseng, inner-beauty, and gut-health products, to the derma and hair care shelves, familiar brands like Round Lab, Goodal, and Medicube sit side by side, making it an easy layout for local shoppers to browse.

At the far end of the path, the mood shifts as you reach a wall of soft mint-toned tiles. Beneath the words "Clear skin, Shiny hair, Fit body, Healthy mind," a gently curved counter holds two ChoiceDx (CTK) diagnostic devices along with a usage guide.

Daly City is one of the hubs of the Bay Area's Korean community. For shoppers running errands at Mega Mart USA, checking their skin and scalp before checkout has become a natural part of the routine, while for local customers who visit specifically for the K-beauty experience, this counter is often the very reason they come.
Even here in California, across the Pacific, ChoiceDx has settled naturally into the everyday rhythm of grocery shopping.
If you're curious about a skin and scalp diagnostic solution optimized for retail spaces, Contact Us.





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