[Retail Story 10 · K-Pharma]

From K-beauty to K-pharma: a look at how ChoiceDx is being installed in pharmacies.

Pharmacies today are more than a place to fill prescriptions. They've become an everyday health touchpoint, where customers also turn for supplements, dermocosmetics, and scalp and hair care advice. As more customers want to see their skin and scalp condition backed by objective imaging and analysis rather than a glance in the mirror, pharmacies have started installing ChoiceDx to meet that need.

This retail story rounds up pharmacies across Seoul and Busan where ChoiceDx has actually been installed.

Myeongdong The Seoul Pharmacy (Jung-gu, Seoul)

Exterior of Myeongdong The Seoul Pharmacy — image source: Naver Map business listing for Myeongdong The Seoul Pharmacy

ChoiceDx installed at Myeongdong The Seoul Pharmacy

• Device: Two EM-21inch Self units

• Analysis: Combined skin, scalp, and hair

• Setup: Self-service analysis built to handle multiple customers at once

Better Me Pharmacy, Haeundae-gu (Busan)

Exterior of Better Me Pharmacy, Haeundae-gu — image source: Naver Map business listing for Better Me Pharmacy, Haeundae-gu

ChoiceDx installed at Better Me Pharmacy, Haeundae-gu

• Device: EM-15inch Self

• Analysis: Skin only

• Setup: Customer self-service skin analysis

Better Me Pharmacy, Busan Jung-gu (Busan)

Exterior of Better Me Pharmacy, Busan Jung-gu — image source: Naver Map business listing for Better Me Pharmacy, Busan Jung-gu

• Device: EM-21inch Self

• Analysis: Skin only

• Setup: Customer self-service analysis on a large display

BlueLab Pharmacy (Suyeong-gu, Busan)

Exterior of BlueLab Pharmacy — image source: Naver Map business listing for BlueLab Pharmacy

ChoiceDx installed at BlueLab Pharmacy

• Device: EM-21inch Self

• Analysis: Skin only

• Setup: Self-service skin analysis corner inside the pharmacy

Other Installations

Miu Pharmacy (Haeundae-gu, Busan)

• Device: EM-21inch Self

• Analysis: Skin only

• Setup: Customer self-service analysis

Anz Pharmacy (Seongdong-gu, Seoul)

• Device: EM-15inch Pro

• Analysis: Skin only

• Setup: Staff-assisted analysis, with the pharmacist photographing the customer directly before a consultation

Nampo Pharmacy (Nam-gu, Busan, upcoming)

• Device: EM-21inch Self

• Analysis: Skin only

• Setup: Customer self-service analysis (installation scheduled)

Each pharmacy configures its setup a little differently. Smaller spaces where a quick self-service experience matters tend to choose the 15-inch self-service model, while locations with heavier foot traffic or a need for screen visibility go with the 21-inch version. Pharmacies that also offer scalp and hair consultations opt for the combined skin, scalp, and hair setup, and those that prioritize in-person consultation use the Pro model, where the pharmacist takes the photo directly.

Configurations vary, but across the board, the analysis results serve as reference information to support beauty and everyday health consultations and product discovery.

If you're exploring which diagnostic device and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.