- 2 days ago
- 2 min read
[Media Briefing]
ChoiceDx launches 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair without help from a professional
ChoiceDx, the AI skin, scalp, and hair analysis brand operated by ChoiceTech Korea (CTK, CEO Wonsuk Choi), has launched 'Dx-Self,' a self-service AI analysis kiosk that lets customers analyze their own skin and hair condition.
Built for retail stores, pharmacies, and brand stores, the self-service kiosk lets customers run their own skin and hair analysis without help from a professional, drawing on the AI analysis technology ChoiceDx has developed over time and its experience partnering with major retailers.

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One Scan, a Full Skin-and-Hair Analysis
Dx-Self provides integrated analysis, letting a single kiosk analyze both skin and hair together. In one measurement, customers get a comprehensive look at both their skin and hair condition. The kiosk applies Skin Group Auto Detection to analyze Skin Health and skin age together, presenting results in a way that's easy to read at a glance.
Dx-Self also supports custom branding, letting independent pharmacies and smaller brands configure their own screens and services on the platform to match their brand environment. It supports 30 languages, including Arabic and Hebrew, so users across a wide range of countries and regions can use the analysis service more easily.

"Dx-Self extends the AI analysis technology we've built for professional use into a consumer-facing touchpoint," said Wonsuk Choi, CEO of ChoiceDx. "It lets retailers and brands offer customers a new kind of analysis experience while implementing their own branding at the same time."
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Full Coverage
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Key Updates in Dx-Self
Integrated skin-and-hair analysis — One kiosk, one measurement, a full analysis
Skin Group Auto Detection — Analyzes Skin Health and skin age together
Custom branding & multilingual support — Independent brands and pharmacies can build their own screens, now in 30 languages including Arabic and Hebrew
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Who This Is For
Retail stores and pharmacies that want to offer a self-service analysis experience without a professional on site
Smaller brands looking to build a custom analysis screen tailored to their own brand
Retailers running global stores that need multilingual self-service analysis
Businesses that want a single skin-and-hair analysis to drive dwell time and conversion






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