[Retail Story 16]

At the Olive Young Starfield Jukjeon Skin Scan zone, ChoiceDx waits for its next scan.

Starfield Jukjeon sits right by Jukjeon Station on the Suin-Bundang Line. Shinsegae South City department store stands across the street, and Starfield's own basement level houses an E-mart — department store, hypermarket, and mall all clustered together in one high-traffic area.

Olive Young Starfield Jukjeon occupies the 1st floor of this Starfield.

Exterior of Olive Young Starfield Jukjeon, with the Olive Young sign

Step inside, and displays blend into Starfield's signature wood-toned interior, with a curtained Skin Scan zone tucked into one side of the store. A Starbucks sits right across from the Skin Scan zone, putting it naturally in view of anyone stopping by for coffee.

Skin Scan zone at Olive Young Starfield Jukjeon, curtained booth with the Skin Scan sign

The screen reads "Shall I help with your skin diagnosis?" and asks whether to proceed as an Olive Young member or non-member — members can also check their results later in the Olive Young app.

Skin Scan diagnosis screen at Olive Young Starfield Jukjeon, showing the member/non-member selection

Once the measurement and analysis are complete, the screen displays the diagnosis results. Scores for hydration, pores, sensitivity, sebum, pigmentation, and wrinkles appear on a radar chart, along with the customer's skin type.

ChoiceDx diagnosis result screen at Olive Young Starfield Jukjeon

Customers who check their results then head to the nearby skincare section to browse products suited to their skin condition.

Frequently Asked Questions

Q. Where is the Skin Scan zone in the store?

A. It's set inside a curtained booth toward the back of the store.

Q. Is this store close to Jukjeon Station?

A. Yes, it's on the 1st floor of Starfield Jukjeon, right by Jukjeon Station on the Suin-Bundang Line.

If you're exploring which diagnostic device and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.