[Retail Story 12]

At the Olive Young Skin Scan zone in Parnas Samseong Town, two ChoiceDx booths run side by side, both in use at once.

Samseong-dong's international business district — home to COEX, the Trade Tower, and the InterContinental hotel — surrounds Parnas Tower Samsung Town, where Olive Young Parnas Samseong Town draws not just nearby office workers but international visitors in town for business trips or COEX events.

Entrance to Olive Young Parnas Samseong Town, with the Olive Young Samseong sign

Toward the back of the store, next to the mask section, two Skin Scan booths stand side by side, each curtained off with a "Skin Scan" neon sign glowing above.

Skin Scan zone at Olive Young Parnas Samseong Town, with customers using both booths at once

On this visit, three customers were using both booths at the same time, facing the screens mid-scan. A floor sticker reading "Please wait in a single line" suggests steady, ongoing demand for the two units.

Skin Scan zone at Olive Young Parnas Samseong Town, with a customer using the English-language screen

The screen offers guidance in English as well as Korean, and on this visit, two customers who appeared to be international visitors were checking the photo instructions in English. Given the neighborhood's international business crowd, it seems to have become a natural stop for visitors from abroad too.

ChoiceDx diagnosis result screen at Olive Young Parnas Samseong Town, showing the analysis on a radar chart

One customer took a moment to review the results on screen after finishing the scan. Scores for hydration, pores, wrinkles, pigmentation, and sensitivity appeared on a radar chart — ChoiceDx used here as a diagnostic device that measures and analyzes skin condition. Afterward, the customer headed to the nearby skincare aisle to browse products suited to the results.

Frequently Asked Questions

Q. Where is the Skin Scan zone in the store?

A. Two booths are set up side by side near the mask section, toward the back of the store.

Q. Can international visitors use it?

A. Yes, the screen offers guidance in English and other languages in addition to Korean.

If you're exploring which diagnostic device and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.