[K-Pharma Story 02]

ChoiceDx is installed in a pharmacy space where K-Beauty and healthcare come together.

A place where tourists visiting Haeundae and local residents come and go.

Betterme Pharmacy Haeundae goes beyond the conventional pharmacy experience, offering not only pharmaceuticals but also a wide range of K-BEAUTY and everyday health products.

The exterior of Betterme Pharmacy Haeundae. The K-BEAUTY PHARMACY concept is clearly communicated through the store’s exterior.

Inside, customers can find not only pharmaceuticals and health-related products, but also a variety of beauty products, including skincare and haircare, organized by category.

Rather than simply displaying and selling products, the space is designed to help customers explore and choose products according to their individual interests.

The interior of Betterme Pharmacy Haeundae, where a variety of products are organized by category.

Toward the back of the store, a dedicated SKIN ANALYSIS area has also been created.

The space allows customers to first explore their skin condition and then discover relevant products based on the analysis results.

A dedicated SKIN ANALYSIS area within the store, designed to provide customers with a more focused skin analysis experience.

Inside, ChoiceDx is installed alongside a mirror and lighting designed for the analysis experience.

By allowing customers to directly examine their skin and review their analysis results, the experience goes beyond simply choosing products based on assumptions. Instead, it helps customers understand their skin and explore products based on that understanding.

ChoiceDx installed at Betterme Pharmacy Haeundae, allowing customers to intuitively review their skin analysis results on screen.

The example of Betterme Pharmacy Haeundae shows how K-BEAUTY and skin analysis can be naturally integrated into the familiar setting of a pharmacy.

A place people visit to purchase products can also become a place where they learn more about their skin and explore products based on what they discover.

ChoiceDx is creating a new beauty retail experience that connects analysis with product discovery.

If you're exploring which skin analysis solution and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.