[Retail Story]

At first glance, Olive Young Skin Scan is easy to understand.

You sit down, capture your skin, review the analysis and return to shopping.

But the story looks different when the installations are placed on a map.

The same type of analysis experience appears in office districts in Seoul, large shopping malls in Gyeonggi, tourism-driven locations in Busan, everyday retail districts in Gangwon, and stores stretching across Daegu, Gyeongbuk, Chungcheong and Jeju.

The customers are different. Their reasons for visiting are different. The amount of time they spend in store is different.

Yet skin analysis continues to appear inside these very different retail environments.

As of ChoiceTech Korea’s June 29, 2026 internal deployment snapshot, ChoiceDx has installation references across more than 80 Olive Young retail environments in Korea. The current nationwide reference page spans 15 of Korea’s 17 metropolitan cities and provinces. Store configurations vary: some focus on Skin Analysis, while others include Scalp or professional analysis environments. Deployment and operating status may change over time.  

The more interesting story is not the number itself.

It is that a beauty technology once easy to imagine as a flagship-store attraction has moved into many different kinds of everyday retail.

[Nationwide map showing ChoiceDx skin and scalp diagnostic device installations in Olive Young Skin Scan zones across Korea]

Once Skin Scan passed one million uses, it stopped looking like a novelty

In December 2025, CJ Olive Young announced that cumulative usage of its Skin Scan service had surpassed one million sessions.

At the same time, Olive Young expanded the service beyond the physical store by connecting results to its mobile app. Customers can review skin-analysis information after leaving the store, while the retailer is building a journey that links in-store measurement with ongoing product and skincare exploration.

That one-million figure refers to Olive Young’s Skin Scan service as a whole, not to ChoiceDx usage alone.

But it shows something important about the category.

There is a big difference between:

try it once → look at the result → leave

and:

measure in store → understand the result → explore products → revisit the result later → measure again

The second is no longer simply an entertaining beauty-tech interaction.

It begins to look like part of the retail relationship.

And once an experience reaches that stage, the difficult questions change.

Can a first-time customer understand how to begin?

Can capture remain consistent?

Are results easy to read?

Can the experience connect naturally with staff consultation?

Can the same standard be repeated across dozens of different stores?

At national scale, these operational questions matter just as much as the analysis technology itself.

Skin Scan is Olive Young's in-store service for checking skin and scalp condition, no appointment needed. The device behind it is ChoiceDx, built by Choice Tech Korea, which measures and analyzes skin and scalp condition and feeds the results directly into in-store consultations and product recommendations.

Experience Skin Scan at a nearby Olive Young store for a quick check during your lunch break.

One of Olive Young’s strengths is changing the first question customers ask

Modern K-Beauty stores rarely suffer from a lack of products.

The opposite is more common.

There are more brands, more formulations and more ingredient stories than ever before.

Skin barrier. Pores. Sebum. Peptides. PDRN. Functional skincare. Dermocosmetics.

For beauty enthusiasts, that depth is exciting.

For a customer standing in front of a shelf, it can also make the simplest question unexpectedly difficult:

Where should I start?

For years, the safest shortcut in beauty retail was:

“What’s the bestseller?”

Olive Young has built much of its retail strength around making a fragmented K-Beauty market easier to discover and compare. Customers can move across brands rather than remaining inside a single-brand world, discovering new products by concern, category, formulation and trend.

Skin Scan adds a more personal layer to that strength.

Instead of beginning only with:

What is popular?

the customer can also begin with:

What should I pay attention to in my own skin?

ChoiceDx is the AI skin, scalp and hair analysis solution brand developed and operated by ChoiceTech Korea. In selected Olive Young Skin Scan environments, ChoiceDx systems provide an analysis touchpoint that can support beauty consultation and product discovery.

ChoiceDx does not replace Olive Young’s curation, nor does it make a medical diagnosis.

It adds information before the part Olive Young already does well:

discovery → comparison → consultation → product exploration.

The experience validated in Seongsu also attracted international customers

Olive Young N Seongsu provides another useful clue about why analysis experiences are becoming relevant beyond Korean consumers.

CJ reported that the store passed one million visitors within four months of opening. Its Skin Scan skin-and-scalp service became so popular that reservations were frequently fully booked, and nearly 72% of users of the service were international customers. 

Again, this is Olive Young N Seongsu service data and should not be interpreted as a ChoiceDx-specific performance figure.

The significance lies elsewhere.

A customer does not need deep knowledge of Korean brands to understand the idea of:

“Let me check my skin first.”

That makes analysis a particularly useful entry point for global K-Beauty retail.

An international visitor may not recognize every brand name, ingredient or Korean skincare term.

Their own skin, however, is already familiar.

That can make a personalized analysis experience one of the simplest bridges between a large K-Beauty assortment and a customer visiting the category for the first time.

Nationwide expansion matters because every store is different

A national map can make retail expansion look deceptively simple.

Put the same machine in another location.

Repeat.

Real stores do not work that way.

A commuter-oriented branch may see customers who want to finish the experience quickly.

A tourism location may need stronger multilingual guidance.

A large mall may serve families and couples spending several hours on site.

A premium department-store location may connect analysis more closely with advisor consultation.

Some stores may benefit from Skin Analysis alone. Others may have a reason to add Scalp Analysis or professional consultation configurations.

ChoiceTech Korea’s June 2026 installation snapshot itself shows that the deployment mix is not uniform: the dataset includes Skin, Scalp and Professional configurations rather than one identical format repeated everywhere.

That is why nationwide rollout is a different problem from a successful single-store pilot.

The challenge becomes:

How do you preserve a recognizable experience while adapting it to very different retail contexts?

In 2026, the people walking into Olive Young stores are changing too

One of the biggest reasons this nationwide retail footprint matters is the rapid growth of international K-Beauty shoppers.

By August 2026, foreign-customer purchases at Olive Young’s Korean offline stores had already exceeded KRW 1 trillion.

Customers came from 192 countries, and international shoppers accounted for 33% of offline sales in August.

The growth is also moving outside Seoul.

Foreign-customer sales rose 105% in Gangwon, 88% in Gyeongju, 80% in Daejeon and 62% in Jeonju. Olive Young has designated 151 stores nationwide as key global-tourism locations, and surveys indicate international shoppers visit an average of 2.8 Olive Young stores during their trips.

That changes how we should think about a nationwide Skin Scan footprint.

K-Beauty tourism is no longer limited to one Myeongdong store or one famous Seoul flagship.

A traveler may encounter Olive Young in Seoul, then again in Busan, Gyeongju, Jeju or another regional destination.

For some visitors, an in-store analysis experience can become part of how they learn to shop Korean beauty in the first place.

International customers are also moving deeper into dermo and functional skincare

What global customers buy is changing alongside where they shop.

From January through August 2026, foreign-customer sales of dermocosmetic skincare at Olive Young increased approximately 78% year over year. Demand is expanding beyond basic skincare into products built around specific concerns and functional categories.

That is good news for K-Beauty.

It also creates a new challenge for retail.

As products become more sophisticated, the amount of information surrounding each product grows.

Ingredient names become more technical.

Claims become more specific.

Customers are expected to compare not only brands, but also concerns, formulations, textures and routines.

The solution cannot simply be to give every international shopper a longer ingredient lecture.

Sometimes a better place to begin is much simpler:

“What should I look at first?”

Skin analysis can help create that starting point.

Not by telling the customer exactly what to buy, but by creating a shared context for the next conversation.

Korean retail experience is now being translated for the U.S. market

2026 has also been a milestone year for Olive Young’s global expansion.

On May 29, Olive Young opened its first U.S. brick-and-mortar store in Pasadena, California.

The store launched with approximately 400 brands and 5,000 SKUs, combining K-Beauty discovery with consultation and hands-on retail experiences.

Then in August, Sephora launched an Olive Young-curated K-Beauty assortment of 19 Korean brands in more than 500 U.S. stores and on Sephora.com, with further international expansion planned.

One distinction is important.

Public information does not identify ChoiceDx as the technology supplier for Olive Young’s U.S. Skin Scan experience.

So this should not be presented as a ChoiceDx U.S. deployment.

What matters to ChoiceTech Korea is the larger retail shift.

Korean products are not the only thing moving overseas.

The Korean way of helping customers discover, try, compare and personalize beauty is becoming part of the global conversation as well.

A single installation and a nationwide rollout are two different businesses

Installing an analysis system in one store is relatively straightforward.

Choose the location.

Set up the hardware.

Prepare the customer journey.

When the footprint grows to dozens of stores, the project becomes operational.

Store layouts differ.

Lighting and capture environments differ.

Staff experience differs.

Traffic varies by location and time.

Software, maintenance, training and customer guidance need to remain manageable.

And when hardware eventually needs service, the customer experience cannot simply disappear.

This is why ChoiceTech Korea sees its nationwide retail references as more than an installation count.

They represent repeated operating experience across different store types.

A successful pilot proves that a concept can work.A multi-location deployment tests whether it can keep working.

Those are not the same challenge.

This page is becoming less of a map and more of a table of contents

When this nationwide reference page was first created, the purpose was simple:

show where ChoiceDx had been deployed.

Now the more valuable story lies one level deeper.

A Gimpo Airport store tells a Travel Retail story.

A Busan Gwangbok location connects K-Beauty with regional tourism.

Galleria Center City in Cheonan shows how analysis can sit inside premium beauty curation.

Other locations reveal different combinations of Skin, Scalp, self-service, consultation and local customer behavior.

The map is no longer the end of the story.

It is the beginning.

There are more than 80 retail references, but they are not 80 copies of the same story.

They are different operating environments in which analysis meets different customers.

Olive Young builds the platform. ChoiceDx contributes the analysis layer.

ChoiceTech Korea does not want to tell this story as though a device created Olive Young’s retail success.

It did not.

Olive Young built the retail platform: the assortment, the stores, the discovery experience, the consultation model, the connection between offline and online, and increasingly the global expansion of Korean beauty retail.

ChoiceDx contributes a different capability.

An analysis touchpoint that lets customers begin with information about themselves.

When the two work together, the experience can move naturally:

understand → discover → compare → consult → continue

That is also the relationship ChoiceTech Korea wants to build with future retail partners.

Not changing a good store so that a device can fit inside it.

But understanding what the partner already does well, then finding the point where Skin, Scalp or Hair Analysis can make that experience richer.

The nationwide Olive Young references remain one of the clearest examples of how ChoiceDx has been tested not only in a demonstration environment, but across real K-Beauty retail settings.

FAQ

Does every Olive Young Skin Scan use ChoiceDx?

No. Olive Young Skin Scan is the customer-facing service, while ChoiceDx is the AI skin, scalp and hair analysis solution brand developed and operated by ChoiceTech Korea. ChoiceDx systems have confirmed references across more than 80 Olive Young retail environments in the June 29, 2026 internal snapshot, but the two terms should not be treated as identical.

Can customers view Olive Young Skin Scan results in the app?

Yes. Olive Young announced in December 2025 that cumulative Skin Scan usage exceeded one million sessions and that results could be connected with its mobile app experience.

Are there ChoiceDx retail configurations beyond skin analysis?

Yes. ChoiceTech Korea’s installation snapshot includes Skin, Scalp and Professional configurations. The appropriate setup depends on the store format, product assortment and consultation model.

Is ChoiceDx a medical diagnostic device?

ChoiceDx is positioned here as a non-medical AI skin, scalp and hair analysis solution. Its results are reference information for beauty consultation and product exploration and are not a substitute for medical diagnosis.