[Retail Story]

ChoiceDx skin, hair and scalp diagnostic devices have become the standard equipment inside Olive Young's Skin Scan zones, now running in 15 regions across Korea.

Seongsu's pop-up alleys. Haeundae's beachfront. Dongseongno in Daegu. Yeondong in Jeju. Different neighborhoods, one common thread — walk into an Olive Young store, and there's a Skin Scan zone. Inside it, ChoiceDx.

[Nationwide map showing ChoiceDx skin and scalp diagnostic device installations in Olive Young Skin Scan zones across Korea]

It's easy to assume this kind of infrastructure clusters around Seoul. The numbers say otherwise. Busan ranks just behind Seoul, Gyeonggi, and Incheon, with steady coverage running through Daegu, Gyeongbuk, and all the way to Jeju. Of Korea's 17 metropolitan and provincial regions, 15 already have a Skin Scan zone running on ChoiceDx.

Skin Scan Introduced at Olive Young Stores Nationwide, Powered by ChoiceDx AI Skin Analysis Technology

Skin Scan is Olive Young's in-store service for checking skin and scalp condition, no appointment needed. The device behind it is ChoiceDx, built by Choice Tech Korea, which measures and analyzes skin and scalp condition and feeds the results directly into in-store consultations and product recommendations.

Experience Skin Scan at a nearby Olive Young store for a quick check during your lunch break.

Why people stop by changes with the neighborhood. In office districts, it's a quick check between meetings. In Seongsu, where visitors are already chasing pop-ups and photo spots, it's one more stop worth trying. In tourist hubs and university areas, it folds naturally into a K-beauty shopping trip or an afternoon out with friends. This series will walk through exactly how that plays out, one store at a time.

If you're exploring which diagnostic device and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.