[Retail Story 06]

Inside Moida Paris: How ChoiceDx Brings Skin & Scalp Diagnostics to a Parisian K-Beauty Store

Walk along one of Paris's main boulevards and a bright pink sign is hard to miss. It belongs to Moida, a K-beauty concept store. Through the storefront windows, K-beauty products line the shelves floor to ceiling, and during sale season, even the sidewalk sign outside draws a crowd. Sitting right in the heart of the city, Moida sees a steady mix of local shoppers curious about Korean skincare and travelers looking to fit in a K-beauty experience while visiting Paris.

Exterior facade of the Moida Paris store

Step through the door and a bold red accent wall leads into a run of brand displays. Circle the store once and, near the checkout counter, a small corner tucked between the shelving catches your eye — a red table topped with a screen that reads "ChoiceDx Self, Skin & Hair Analysis," alongside a camera-style scanner and a cup-shaped scalp sensor. There's no separate signage pointing it out; the glowing screen does the work on its own.

Interior view of the Moida store

Given the store's central location, tourists tend to want a quick skin check in between shopping, while local customers often use the visit as a chance to look into their scalp condition too. The ChoiceDx Self unit installed at this corner is a diagnostic solution that measures and analyzes skin and scalp condition using images captured under independent light sources — UVL, XPL, and PPL. Customers simply line their face up with the on-screen frame, so no staff assistance is required, and the interface lets users pick their language at the start, including French.

ChoiceDx Self French start screen (language selection, DÉMARRER)

Customers browsing the shelves stumble on the corner, follow the on-screen prompts, and scan their face. Once the scan is complete, results for sensitivity, pores, blemishes, wrinkles, and pigmentation appear on screen as a chart, and shoppers use that read-out to head straight for the relevant product displays. It's a natural flow — from diagnosis to product discovery — built right into the store layout.

ChoiceDx Self Big Data & AI analysis feature screen (sample results for sensitivity, pores, wrinkles, pigmentation)

Here in Paris too, ChoiceDx has found its place — quietly built into the everyday shopping path of K-beauty lovers.

If you're curious about a skin and scalp diagnostic solution optimized for retail spaces, Contact Us.