[Retail Story 01]

At the Olive Young store inside Hyundai Premium Outlet Daejeon, weekend visitors are checking their skin and scalp condition with ChoiceDx.

On a weekend afternoon, a couple out for some shopping and fresh air walks into Hyundai Premium Outlet on Techno-jungang-ro in Yuseong-gu, Daejeon. Past the Prada and Coach storefronts, deeper inside the mall, you'll find a spacious Olive Young store.

Step inside, and between the hair care and fragrance sections, a curtained booth wrapped around a central pillar catches the eye. Lit up in blue neon, the sign reads "Skin Scan" — Olive Young's in-store skin and scalp analysis service.

Olive Young storefront inside Hyundai Premium Outlet Daejeon

Move closer, and the screen reads, "Would you like a skin diagnosis?" with language options in Korean, English, Chinese, and Japanese. Pull back the curtain, and there it is — ChoiceDx, the diagnostic device used for in-store consultations and customer experiences.

Follow the on-screen prompts and stand in front of the camera, and in about a minute, it measures and analyzes your skin and scalp condition.

ChoiceDx Diagnostic Device and Screen at the Olive Young Skin Scan Zone

As a department-store-style outlet, this location draws families and couples especially on weekends and holidays. Many stop by the Skin Scan zone after browsing the designer stores, or as a quick break mid-shopping. In one such moment, a young woman takes the scan while her boyfriend watches beside her, checking the results together — it's less a solitary check-up than something to experience together.

A woman receiving a ChoiceDx skin diagnosis while her partner watches beside her

Once the scan is complete, the results — which support in-store consultations — are saved to the Olive Young app. After a short conversation with staff, customers naturally make their way to the nearby shelves. With dermo-care products stocked right next to the booth, it's easy to browse right after checking the results.

Frequently Asked Questions

Q. Is the skin check at the Olive Young store in Hyundai Premium Outlet Daejeon free?

A. Yes, using the Skin Scan zone is completely free.

Q. Is the ChoiceDx device easy to use on your own?

A. Just select a language and stand in front of the camera — the on-screen guidance makes it easy for first-time visitors to use without staff assistance.

Q. Where can I check my results afterward?

A. Once the scan is complete, results are saved to the Olive Young app and can be checked anytime.

Q. Where exactly is the Skin Scan zone located in the store?

A. It's near the hair care and fragrance section, wrapped around the central pillar — easy to spot as soon as you walk in.

If you're exploring which diagnostic device and rollout approach fits your store or brand, Contact Us — we're happy to walk you through it.