[K-Pharma Story 01]

Discover a new customer experience created by ChoiceDx at Better:me Pharmacy Biff, where K-BEAUTY and PHARMACY come together.

Better:me Pharmacy in the Heart of Biff Square

Biff Square is a vibrant destination in Busan, welcoming both local residents and visitors from around the world.

Better:me Pharmacy Biff, located here, offers a different experience from a typical pharmacy.

From the storefront highlighting both PHARMACY and K-BEAUTY to the products inside, customers can find not only pharmaceuticals but also dermocosmetics and a variety of beauty and wellness products.

It is a space that goes beyond simply purchasing medicine, allowing customers to naturally explore their interests in skincare and personal wellness.

Better:me Pharmacy Biff in Busan’s Biff Square, showcasing both K-BEAUTY and PHARMACY.

A Pharmacy Space Designed Around K-BEAUTY

Inside the pharmacy, a bright and clean space features a variety of products.

With skincare and dermocosmetic products displayed throughout the store, the space naturally encourages customers to consider their own skin condition while exploring products.

Better:me Pharmacy Biff also features a dedicated SKIN ANALYSIS area designed to support this customer experience.

The interior of Better:me Pharmacy Biff, featuring a selection of beauty, wellness, and K-BEAUTY products.

ChoiceDx Skin Analysis at the Pharmacy

An orange-colored area marked SKIN ANALYSIS can be found inside the pharmacy.

This is where the ChoiceDx self-service skin analysis system is installed.

With a large display, customers can conduct their own skin analysis and check their skin condition before seeking further consultation.

Instructions are provided next to the display, along with a mirror and tissues, creating an environment where customers can easily and naturally begin their analysis during their visit.

The ChoiceDx self-service skin analysis system at Better:me Pharmacy Biff, designed to help customers check their own skin condition.

Checking Your Skin Before Choosing Products

When choosing skincare products at a pharmacy, one of the first questions that comes to mind is,“What products are right for my skin?”

ChoiceDx helps customers better understand their skin condition through objective images and analysis results.

In a space like Better:me Pharmacy Biff, where dermocosmetics and beauty products are available, this skin analysis experience can naturally lead into product discovery.

Check your skin condition → Explore the products you need → Make choices based on your own skincare needs.

It is a way to make the beauty and wellness experience at the pharmacy more intuitive.

The interior of Better:me Pharmacy Biff, where the skin analysis area and dermocosmetic products are naturally connected.

From K-BEAUTY to K-Pharma

As introduced in our July feature, ChoiceDx has been installed at various pharmacies in Seoul and Busan.

While each pharmacy has its own space and operating environment, they share a common goal: creating new touchpoints where customers can check their skin and scalp condition and use the results as a starting point for product discovery and consultation.

Better:me Pharmacy Biff is a notable example of how K-BEAUTY and PHARMACY can come together within one space.

Helping customers visiting Biff Square go beyond simply purchasing products and instead take a moment to understand their own skin and explore ways to care for it.

This is a new K-Pharma experience created with ChoiceDx.

We will continue introducing ChoiceDx implementation stories from individual pharmacies and sharing how the system is being used in real-world pharmacy environments.

If you're exploring which skin analysis solution and rollout approach best fit your store or brand, Contact Us — we're happy to walk you through it.