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[Field Report · Kuala Lumpur]
AMSC Malaysia 2026 August 13–14, 2026, Kuala Lumpur, Malaysia
Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Malaysia 2026 was held in Kuala Lumpur, Malaysia.
At the event, which brought together medical professionals and industry representatives from the fields of aesthetic medicine, dermatology, and plastic surgery, ChoiceTech Korea showcased ChoiceDx and BiLumix at Booth B022together with its SEA-based medical aesthetic equipment distribution partner, Vanguard Aesthetics.
Where the SEA Aesthetic Medicine Market Came Together
AMSC Malaysia is an international event where professionals in aesthetic medicine, dermatology, and plastic surgery come together to share the latest clinical knowledge and technologies and discover new solutions through live demonstrations and exhibitions.
At this year’s event, ChoiceTech Korea positioned ChoiceDx at the front of the booth and showcased BiLumix alongside it.
ChoiceDx connects analysis with consultation, while BiLumix is designed for real-world treatment environments.
By presenting these two solutions from different areas together, ChoiceTech Korea showcased their potential applications in clinic and aesthetic settings.
ChoiceDx — Experiencing Skin, Scalp & Hair Analysis
ChoiceDx showcased a range of analysis solutions, from full-face analysis and close-up skin and scalp analysis to self-service kiosks.
Doctors and distribution partners visiting the booth experienced the imaging and analysis process firsthand, seeing how ChoiceDx supports a workflow from imaging → AI analysis → consultation.
The exhibition also highlighted not only the capabilities of the products themselves, but how ChoiceDx is already being utilized in real-world markets.
An Experience Already Happening in the Market — Watsons
One of the key examples is the retail project developed with Watsons.
ChoiceDx has implemented an integrated analysis environment that allows Watsons customers to receive skin and scalp analysis consecutively in one location, and the project has already been launched and is currently operating at local stores.
At AMSC, this real-world retail application was introduced to demonstrate how skin and scalp analysis can extend beyond clinics and create new opportunities for consultation and customer experiences in global beauty retail environments.
BiLumix — Meeting the SEA Clinical Market with Vanguard
Another brand showcased alongside ChoiceDx was BiLumix.
The booth featured the HeadLamp and Binocular Loupe lineups, with visitors able to learn directly about the products and how they can be used.
Held together with Vanguard Aesthetics, a SEA-based medical aesthetic equipment distribution partner, the exhibition provided an opportunity to connect directly with Dermatology, Esthetic, and Plastic Surgery channels across Singapore, Malaysia, the Philippines, and other markets in the region.
From Malaysia to SEA
The booth welcomed not only visitors from Malaysia but also doctors and distribution partners from various SEA markets, including Singapore, Indonesia, and the Philippines.
Visitors experienced ChoiceDx’s analysis solutions and BiLumix products firsthand, while discussions continued around potential adoption and partnerships in individual markets.
AMSC 2026 provided ChoiceTech Korea with an opportunity to present ChoiceDx’s retail application, already validated in the market, alongside BiLumix’s potential in clinical channels, while creating new connections with local partners.
We look forward to seeing how the connections made in Kuala Lumpur will develop across the SEA markets.
EVENT DETAILS
Event: Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Malaysia 2026 — 5th Edition
Date: August 13–14, 2026
Venue: Kuala Lumpur Convention Centre (KLCC), Malaysia
ChoiceTech Korea: Booth B022 — CHOICETECH CO., LTD
Co-exhibiting Partner: Vanguard Aesthetics
Featured Products: ChoiceDx AI Skin·Scalp·Hair Analysis Solutions / BiLumix HeadLamp & Binocular Loupe
Official Website: https://www.amsc.com.my/
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