[Retail Story 07]

At the Olive Young Skin Scan zone in Lotte Premium Outlets Busan Dongbusan, a family on a weekend outing checks their skin condition with ChoiceDx.

Twenty minutes from Haeundae, at the end of a coastal road tracing Gijang's shoreline, sits Lotte Premium Outlets Busan Dongbusan. On weekends, the outlet fills with families and couples out for a day of shopping, and for many of them, a stop at Olive Young Dongbusan has become part of the routine — a place to browse beauty essentials and check in on their skin along the way.

Entrance to Olive Young Dongbusan, seen from the outlet corridor, with the Olive Young sign

Step inside, and a wide aisle lined with product displays leads deeper into the store. Near the pharmacy counter, a space framed by soft white mesh curtains comes into view — and above it, a neon "Skin Scan" sign marks exactly where to go.

Interior of Olive Young Dongbusan, showing the aisle and product displays

For outlet shoppers, a stop at Olive Young has become almost second nature — it's the go-to spot for beauty shopping these days. Once inside, the Skin Scan zone is hard to miss. Some check their skin before picking out a product; others try it simply out of curiosity. Families with kids often make it part of the wait, watching the screen together, while couples compare results and turn it into conversation.

Skin Scan zone at Olive Young Dongbusan, curtained diagnostic space with the ChoiceDx screen

After spotting the Skin Scan sign, visitors step into the curtained zone and follow the on-screen prompts to scan their face. Once ChoiceDx completes the measurement and analysis, a brief conversation with staff follows, and shoppers move on to browse hydration and soothing-care products suited to their results.

Frequently Asked Questions

Q. Is the skin scan at Olive Young Dongbusan free?

A. Yes, the Skin Scan zone can be used at no additional cost.

Q. Can I use the ChoiceDx device on my own?

A. It's a self-guided experience with on-screen prompts, so first-time visitors can use it without help, though staff are available if needed.

Q. Can I bring my kids along?

A. Families are welcome to use the zone in turn, and children can watch the diagnostic screen together while waiting.

Q. Where exactly is the Skin Scan zone in the store?

A. It's located near the pharmacy counter toward the back of the store, marked by curtained partitions.

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